A husband-and-wife shop on the North Shore.

Greg came from a foreman’s chair at a well-known builder, and from a carpenter’s habit of turning raw material into rooms people keep. He is still on site. He still walks the junctions. He still coaches his boys’ baseball team. Natalie owns the other half: the culture, the client experience, the long view of a company that has to last.

Around them: project managers, foremen, Red Seal carpenters, and a short list of architects and interior designers we already know how to argue with. Honesty is the operating system. If we are not the right builder for your lot, we will say so.

“We would rather have a hard conversation in week six than a broken relationship in week sixty.”